The NTG Department of the Chief Minister and Cabinet launched an initiative to promote youth activities in Central Australia over the 2023-24 summer holidays and partnered with bellette to develop a vibrant, dynamic campaign that would resonate with both young people and the broader community.

With a tight turnaround, the campaign needed to be designed and launched within a week of project acceptance.

bellette took a graphic-driven approach, using animation and movement to create a dynamic television advertisement that set the tone for the entire campaign. The ad captured the energy and excitement of summer in Central Australia, reinforcing the message through complementary assets across multiple channels.

Supporting materials included targeted social media videos, static assets for broader online engagement, and radio advertisements to extend the campaign’s reach. Additionally, bellette designed a printed school holiday calendar, community flyers, and posters to ensure visibility across key locations