Brand Identity, Website & Social Media Management.

bellette partnered with Ride Together Australia to deliver a complete suite of creative services, from branding and website design to social media strategy, ensuring every touchpoint reflects the same energy, accessibility, and sense of belonging.

The brand identity was crafted around themes of movement and connection, with a clean, modern logo paired with a bold, energetic colour palette. Graphic elements and typography were carefully chosen to balance professionalism with approachability, appealing equally to seasoned cyclists and those new to the sport.

A centrepiece of the project was the design and development of the Ride Together Australia website, a responsive, intuitive platform that makes it effortless to connect with fellow riders. Clean layouts, clear navigation, and well-structured content ensure the site is as functional as it is inviting, while the visual design ties seamlessly into the brand’s identity.

To extend the brand’s reach, we developed a social media strategy that blends practical ride information with inspiring community stories. Eye-catching graphics, engaging videos, and consistent messaging help foster ongoing engagement, positioning Ride Together Australia as the heart of the nation’s cycling conversation.

This unified approach to branding, web, and social has equipped Ride Together Australia with the tools to inspire, connect, and grow, making it easy for riders everywhere to discover, share, and enjoy the ride together.