Part of Alice's Everyday Video

For McDonald’s Alice Springs, bellette produced a vibrant 30-second TV and cinema ad that captures the heart of the campaign message: “We’re a part of your everyday.” The ad offers a warm, authentic look at the role McDonald’s plays in the daily rhythm of the community.

Filmed in a natural, handheld style, the ad highlights cheerful staff interactions and smiling faces, showing a behind-the-scenes glimpse of the energy and care that go into every order. A dynamic timelapse of the bustling drive-through adds pace and movement, reflecting the steady pulse of the restaurant across the day.

Without narration, the story is told through visuals and a carefully chosen music track that builds toward a final emotional beat: the iconic golden arches within the Alice Springs setting. The spot closes with a simple yet powerful message - “We’re a part of Alice's everyday”. The result is a polished, cinematic piece that feels local, familiar, and proudly connected to community.