CAAAPU
Stationery Suite Brand Application
& Annual Report
The Central Australian Aboriginal Alcohol Programmes Unit (CAAAPU) engaged bellette to help bring their newly developed brand to life across a major suite of communications. This included a 50-page annual report, as well as a full range of stationery and supporting collateral, each requiring careful application of the new visual identity.
bellette applied the brand with consistency and intention, showcasing the depth, flexibility, and cultural weight of the identity across multiple document types. The annual report in particular utilised the brand’s contrasting elements to create a layout that is visually engaging, structured, and highly readable.
Throughout the project, we adhered closely to the organisation’s core values as outlined in the style guide, ensuring every touchpoint felt authentic and aligned. The result is a strong example of bellette acting as both guardian and interpreter of an existing brand, maintaining its integrity while extending its expression into a cohesive and distinctive design system.





