CAAAPU
Stationery Suite Brand Application & Annual Report
The Central Australian Aboriginal Alcohol Programmes Unit (CAAAPU) partnered with bellette to roll out their newly developed brand across a wide suite of communications, supporting the organisation’s work, values, and connection to community. The project included a 50-page annual report, alongside a full range of stationery and supporting collateral.
bellette worked closely with CAAAPU to ensure the brand was applied consistently and respectfully across every touchpoint. The annual report brings the identity together through clear structure, thoughtful use of contrast and considered layouts, supporting readability while allowing CAAAPU’s story, impact, and priorities to remain front and centre.
With bellette acting as both guardian and interpreter of an existing brand the result is a set of materials that reflect CAAAPU’s professionalism and cultural grounding, providing a strong foundation for clear and consistent communication into the future.





