Client :


West Arnhem Regional COuncil

Project :

Annual Report
Brand Guidelines
Strategic Plan

Discipline :

Brand Refresh

Editorial

Infographics

Bellette had the rare delight of teaming up with the West Arnhem Regional Council on a rebranding adventure that was anything but ordinary. This wasn't just a makeover; it was like giving their brand a personality transplant—making sure it not only looks good but also struts its stuff in line with its core values and dreams for the future. We rolled up our sleeves and whipped up a strategic plan and a set of brand guidelines so detailed, they could practically give a TED Talk. The result? A brand presence so seamless and consistent, even a magician would be impressed!

A set of brand guidelines on a yellow background.

Our collaboration with West Arnhem Regional Council stood out for its depth and scope. We immersed ourselves in understanding their established brand and the unique needs of their Northern Territory audience. This insight allowed us to infuse a contemporary flair into their identity, enhancing its relevance and engagement. We meticulously crafted brand guidelines that served as a blueprint for visual and verbal communication. From logo usage and typography to colour palettes and graphic usage, incorporating the Indigenous artwork provided by local artists. Every detail was designed to create a cohesive and recognisable brand presence.

A group of brochures sitting on top of each other on a table.


The annual report became more than just a document; it was a reflection of the new brand identity. We focused on delivering a visually captivating, easy-to-navigate report that showcased the council’s achievements and future plans with clarity and elegance. This approach ensured that every touchpoint, from digital platforms to printed materials, resonated with the community and reinforced the council's renewed brand image.