From Websites to Wagging Tails: bellette's journey through 2023

As we start to draw the curtain on another whirlwind year, it's the perfect time to reflect on the highs, lows, and everything in between. Let's dive into the year that was, with a generous sprinkle of honesty, a dash of light-heartedness, and an extra helping authentic charm.


Soaring to New Heights

One thing's for sure – bellette has been riding the wave of success in 2023! Our services in recruitment campaigns, social media, and marketing support have been more sought after than ever. It's been heartening to witness a diverse range of organisations knocking on our virtual doors, seeking our expertise. Whether big or small, we've welcomed them all with open arms and a determination to make a lasting impact.


The Full Package: Clients Can't Get Enough

We like to think of ourselves as the full package, and our clients seem to agree! This year, we've witnessed a beautiful trend – clients not just sniffing around but diving in with all paws. From recruitment magic to social media sorcery and marketing mastery, they're taking full advantage, and we absolutely love it. Nothing makes us happier than seeing our clients thrive with the comprehensive support we provide.


Dancing with Staff Movements

Ah, the dance of personnel comings and goings – a perpetual rhythm in the business world. This year, our small but mighty team saw some movement, with Courtney joining the ranks and Patricia seeking new adventures. In a team where every member is a crucial note in the symphony of success, we're immensely proud of each team member's contribution. Their dedication and passion amplify our collective strength, proving that greatness knows no size. We can't wait to see how their journeys unfold in the chapters to come, as we continue to thrive and conquer as a resilient and dynamic team.


Websites R US

We flexed our creative and project management muscles and smashed out over forty websites this year. Each site, meticulously crafted, reflects the unique essence of our diverse clientele. From sleek corporate platforms to dynamic e-commerce hubs, we tackled the challenge with passion and dedication. The collaborative efforts of our team and visionary clients resulted in a symphony of stunning web designs, highlighting the power of innovation. As we reflect on this milestone, we celebrate not just quantity but quality, ensuring each website stands as a digital masterpiece, a testament to our commitment to excellence. Here's to the artistry of the web, and to the many more digital canvases awaiting our creative touch in the years to come!


Scuba: Our Office Guardian

Brad’s four-legged companion has become an integral part of our workspace, infusing it with his unique charm. Scuba isn't just here for the cuddles (and lunch-time crumbs); he’s embraced the responsibility of being our office guardian. Step aside, security systems – Scuba's on duty! (And apologies to the postie – we promise, he's friendly!)


Highlights and Lowlights: The Good, and the Bad

Now, let's talk about the things that tugged at our heartstrings and those that made us cringe. From moments we cherished to challenges we faced, 2023 had it all.


Things We Loved:


  • Pulling together and smashing out over 40 websites
  • Seeing our work in the wild!
  • The efficiencies gained with our new buddy Chat-GPT


Things We Hated:


  • The printer refusing to print - YOU HAVE ONE JOB!
  • Waiting for the post
  • Juggling meeting schedules across three time zones amid the daylight savings shuffle.


As we close the chapter on 2023, we're heading into the future with tails wagging and aspirations soaring. Here's to another year of success, growth, and, of course, the unexpected joys that Scuba brings to our daily grind.


Cheers to the Christmas break and a fantastic New Year!

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Why Film Your Training Day?

December 2, 2025
If you’re running an organisation or working in Alice Springs, you already know the score: staff shortages are biting, and the talent pool is more like a puddle.  With vacancy rates soaring and everyone scrambling for the same handful of great people, how do you stand out? Here’s a hint: it’s not another dry job ad or a dusty careers page. It’s video. Why Film Your Training Day? (Hint: It’s Not Just for the Memories) Let’s get real. Training days are where your culture shines. They’re the moments when your team learns, laughs, and bonds. But if you’re not capturing that energy on video, you’re missing a golden opportunity especially in Alice Springs, where word of mouth is everything and Local Government roles need to look more appealing than ever. A professionally filmed training day does more than tick a compliance box. It shows potential recruits what it’s really like to work with you. It’s proof that you invest in your people, that you care about growth, and that your team is more than just a list of names on a roster. Alice Springs: Small Town, Big Competition Let’s face it: Alice Springs isn’t Sydney or Melbourne. The talent pool is small, and your organisation is competing with every other sector for the same skilled people. When you’re staring down a 40% vacancy rate, you need every edge you can get. That’s where video comes in. A slick, authentic training day video lets you: Showcase your real team (not just stock photos) Highlight your values and culture (the stuff that actually matters to job seekers) Scale your word of mouth (because video travels faster than gossip in the Todd Tavern) What Makes People Move? (Spoiler: It’s Not Just the Pay) People don’t move to Alice Springs—or switch jobs—just for a pay cheque. They want to know they’ll belong, be supported, and have a chance to grow. A great video answers those questions in seconds. It shows your team’s energy, your commitment to training, and the real faces behind your organisation. Video: Your Recruitment Secret Weapon In 2026, video isn’t a “nice to have”—it’s your best bait in a small pond. Here’s why: Emotional connection: Video lets candidates feel your vibe before they even apply. Stand out online: Social feeds are crowded. A dynamic, authentic video grabs attention and sticks. Build trust: People want to see the real deal, not just read about it. Ready to Fill Those Seats? If you’re serious about attracting top talent to your Alice Springs Local Government team, stop telling and start showing. Film your next training day. Make it real, make it fun, make it Bellette. Because in a small town, you need the best bait. And in 2026, that’s video. Want to see how it’s done? Get in touch and let’s make your next training day the recruitment magnet you need. It’s not too late to start January 2026 with a full team.

Video Is the Shortcut to Attention

November 23, 2025
Want reach? Start with video. Algorithms love it. Audiences watch it. And when it’s done right, video is the fastest way to cut through the scroll and stop thumbs mid-swipe. At bellette , we’ve seen it firsthand. Our top Facebook video hit 34,200 views in a single quarter . That’s not hype — that’s proof. Why Video Works Video combines visuals, sound and story — three things our brains are wired to respond to. It grabs attention, holds it, and builds connection faster than any static post ever could. But it’s more than just moving pictures. Video shows personality. It gives people a sense of who you are, what you stand for, and why they should care. Whether it’s a quick social snippet, animated motion graphic, or full-scale campaign capture, video makes your brand feel human. And that’s what people remember. If You’re Not Using Video, You’re Missing Half the Room In a feed full of noise, still images get skimmed. Words get skipped. Video gets watched. If you’re not using it, you’re effectively invisible to half your audience — and probably the half most likely to engage. Video doesn’t just boost your visibility; it amplifies your results. More clicks. More shares. More recognition. Ready to Be Seen? It’s time to put your brand in motion — literally. Let’s roll. We’ll capture your story and make it famous. Get in touch today . Meet the team behind the magic: bellette.com.au/about

Stop Posting, Start Performing

November 9, 2025
If your content plan is “post something — anything,” you don’t have a plan. Random posting is the fastest way to waste time online. You might get a like here, a comment there — but without a clear direction, those quick wins fade fast. No consistency. No story. No results. A proper content strategy flips that completely. Instead of shouting into the void, every post works towards something bigger. Your visuals, your tone, your timing — all aligned with your goals and your audience. That’s when your content starts to click. Your reach grows. Your brand becomes recognisable. Because strategy isn’t about posting more — it’s about posting smarter. It’s what turns “we should post something” into “wow, that actually worked.” Strategy saves time. Builds trust. Delivers results. And honestly, it’s way more fun when your content starts performing like it’s supposed to. Stop guessing. Start performing. We’ll make you famous for the right reasons. Meet the team behind the magic: bellette.com.au/about
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