Cycle Zone Darwin, a trusted cycling staple in the Top End operating for more than 20 years, approached bellette for a new website to showcase their premium stock, premier workshop and passionate staff.

The website was built around the capability to expand into an eCommerce store, offering Cycle Zone's services to the wider community in the NT through their online shop. With that in mind we built the site with the user in mind. What key areas/information does the user need? How do we make their experience more convenient and make them want to come back again? All these points helped to create a smooth and enjoyable interaction between the user and the website - ultimately benefitting the clients needs of returning customers and brand loyalty.

We worked with a minimal colour palette that was prominent in the physical store. The contrast of neon green and cool grey against the deep charcoal ignites adventure and a striking vibrancy, elevating the brand aesthetic of Cycle Zone.