Cruising Through the Digital Marketing Jungle: Inside Job vs. Outsourcing
With the worldwide digital marketing industry set to skyrocket towards an eye-popping $800 billion by 2026, it’s no surprise that businesses left, right and centre are in a mad rush to upskill, recruit and outsource their digital marketing endeavours.
Digital marketing is all about getting your message out there using the wonders of the internet and all things digital. Think search engines, social media, emails, and of course, your website—your very own slice of cyberspace.
But here’s the million-dollar question for businesses: do you build an in-house digital marketing team, or do you play it smart and bring in the experts—an agency that lives and breathes digital marketing?
The Inside Job: Pros and Cons
Building up an in-house digital marketing team can have its perks.
- Pro: Having your marketing mob just a cubicle away can lead to easier yarns and quicker responses.
- Con: With digital marketing moving faster than a kangaroo on a hot tin roof, it’s tough to find folks who not only have the skills, but can keep up with the latest goss and trends.
- Con: Hiring someone new involves more than just a pay cheque. You’ve got benefits, training, and equipment costs, plus the added overheads of another person on the payroll. And don’t forget, they’ll need a decent budget to boot for all those fancy digital marketing tools and whatnot.
- Con: Your in-house team might find themselves with a bit of tunnel vision, missing the broader outlook that comes from working with a variety of clients across different industries.
Outsourcing: Pros and Cons
On the flip side, giving the job to a digital marketing agency can be a great option.
- Pro: An agency is chock-a-block with experts who know digital marketing like the back of their hand. They’ve got a broad set of skills and are always up-to-date with the latest trends and tools.
- Pro: Outsourcing can leave more coin in your pocket as it gets rid of overhead costs. You only fork out for what you need.
- Pro: Agencies deal with a mixed bag of clients, which gives them unique insights and experiences they can use to benefit your business.
- Con: When you outsource, you might find yourself with less control over the day-to-day goings-on and might have to trust their judgment calls.
At bellette, we’re not just a bunch of digital marketing gurus, we’re also dab hands at traditional marketing, business strategy, content creation, top-notch graphic design, photography and film, and above all, we’re top problem solvers. We’re the whole shebang!
If you’re sitting on the fence about needing an in-house digital marketer, give us a bell.
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