Our Invitation

It was so hard to know where to start when describing ‘what we do’. We cover a huge range of services and areas of expertise – too much for one website alone!

So we invite you to:

• check out the links on the right
• take a look at the famous clients work samples
• download our new profile
• and explore the following pages to get an idea of our philosophies and inspiration when it comes to making your message work for you!

Advertising

Undoubtedly David Ogilvy is our undisputed hero of advertising know-how!

But ultimately our hero worship is based on the simple premise that you need your advertising to produce results – sales or behavioural change – or both!

We love his quote

“any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one”.

Let us do what we do best, and you won’t be disappointed with your result.

Design

“design is a plan for arranging elements in such a way as best to accomplish a particular purpose” Charles Eames

“what works good is better than what looks good. Because what works good lasts” Ray Eames

Like the famous Eames partnership bellette strongly advocates good design for a purpose. We consider your message, match it to the relevant target and recommend the best possible medium for dissemination – all before we even start considering colour, shape, imagery and typography. It means what you get works.

Web

There is much – mystery, smoke and mirrors – out there in the web site making industry. But we feel that Klaus Krippendorff’s quote says it best

“something must have form to be seen but must make sense to be understood and used”.

At bellette we will ask you lots of questions, and then, offer advice on how to make your website as useful a tool for you - as your staff, business, and current advertising is. We understand both the front face and back end of websites and their relationship to users and how the internet works.

Let us help you achieve that same level of informed decision making.

Television

Leo Burnett once said

“the secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships”.

The medium of television and film often neglects to ask the simple premise of ‘why’. Why would I be interested? Why do I need one? Why should I keep watching?.... So at bellette we put a great deal of thought into making your message personally relevant to the target audience as we put together scripts and storyboards.

This ensures people will notice, and react to, your promotional message.

Direct

“there’s no such thing as a boring project. There are only boring executions” Irene Etzkorn

Unfortunately there are many boring, if not excruciatingly bad, examples of direct marketing out there. We make you a simple guarantee, ours won’t be boring, and the people you want to get your message across to won’t feel insulted, patronised or annoyed about your contact with them.

So for your next campaign consider tailoring!:

• personalised mail
• real gifts
• postcards
• email broadcasts

• social marketing (twitter, facebook etc.)
• meaningful newsletters
• web based offers
• SMS campaigns

Interactive

The term ‘interactive’ means anything that creates a two way conversation. It’s a newish and increasingly more utilised concept and ...

“a new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke or worried to death by a frown on the right person’s brow” Charles Brower

When you really want to take on the delicate task of engaging your target by getting them to interact with you, we have the benefit of tried experience.

If you are thinking of:

• competitions or web games
• web-mercials and web-isodes
• surveys

• multiple choice DVD based stories or concepts
• promotional and informative DVD’s
• any other idea where the aim is involvement

We can help you identify how to make it so your clients WANT to participate.