Your Organisation Which image would you like to portray?
Are there others in your field that you admire? Why?
Describe your target market:
Are your clients Male Female Local Interstate Below 21 Above 21
Who will be involved in approving this project? Are there any specific issues they will want to see addressed?
Look & Feel What look and feel do you want the new project to have?
Are you wanting to incorporate your organisation’s brand from your logo? (and style guide if you have one) Strongly Take some elements Only show our logo We don't have an established brand
Which of the following characteristics best describe the look you are wanting? (please tick as many as applicable) Contemporary Conservative Corporate Friendly Colourful & Bold Serious
Other
Provided Materials Specifically list the things you will need help with to complete this project Creative Concepting Professional Copywriting Graphic Design Photographs Footage Music Voiceover Scripts / Story Boarding Website Planning Marketing Plan Advertising Strategy Media Placement
Other
Do you have any material ready to contribute? Images Logo files Edited final words Some samples Jingle Other music that you have copyright for Spoken audio track Scripts / Story Boarding Animation Moving footage Talent Hosting Domain Name Existing Website
Is there anything that you would definitely like to see or not see in your project?