you’re invited
indulge your curiosity (otherwise known as professional researching!) and browse the work samples selected showing a range of possibilities and results for collateral campaigns or one off projects.
we also wanted to include some inspiration, insights, and historical references – so included are words and images that we hope help you gain a re-energised feel for your day!
please, we’d love to have you join us… team bellette
Accor Hotel
brief
Accor Hotels is a worldwide leader in hotels, tourism and services. Asked to re-establish consistent brand awareness in the WA/NT region using existing branding guidelines, bellette developed a sophisticated layout that could be used over various applications.
response
bellette’s task was to produce three full page ads for a luxury travel magazine, and a series of panoramic postcards. Clean lines, top end colours and contemporary type adhered to the initial brief precisely.
Amoonguna
brief
Amoonguna Community engaged bellette for an innovative approach to resolving long-term community maintenance, safety and hygiene issues.
response
bellette identified that the best way to implement change is by influencing the behaviours of a younger generation. The concepts included several must do’s: must include humour, must be positive, must give messages about what to do - not what not to do. The characters and stories are played repeatedly around the community and have resulted in many improvements!
Alice Springs Family Daycare
brief
Alice Springs Family Day Care contacted bellette to create a brand new look and feel for their business.
response
A vivid and exciting colour palette with fun imagery was developed to ensure that Alice Springs Family Day Care would always be recognised as a great place for kids and parents alike! Their brand is easily identified and well known throughout Alice Springs.
Alice Springs Show (CASS)
brief
Each year bellette has the challenge of creating a new and exciting theme for the annual Alice Springs Show, applied across all promotional material. 2009 was the 50th anniversary of the Show, requiring something extra special!
response
2009’s concept - dare the audience to come and experience this years huge Alice Springs Show! A chicken with attitude was the perfect mascot, used in conjunction with the slogan "Are You Chicken?" and backed up by other characters to lay down the challenge!
Outback Ballooning
brief
Alice Springs based Outback Ballooning has been a family operated business since 1986. They update their marketing collateral every 2-3yrs and approached us for a branding makeover!
response
bellette was able to revitalise an outdated identity, to overcome heavy content with creative layout and to establish inspired colours and imagery with an intention to seduce and promote the experience of the outback. The design was also successful in increasing the life span of the previous identity.
Central Desert Shire
brief
Using the Central Desert Shire’s established branding, we were asked to create a visually appealing document design, which was easy to read and follow.
response
Taking key elements from the logo mixed with a desert inspired colour palette, bellette created a document template for the completed content to be easily inserted into. This efficient approach ensured the project could be easily completed upon receipt of final content from the client. The result - a great looking shire plan delivered ahead of schedule!
Centre Jewellers
brief
Centre Jewellers has been an ongoing and loyal client, so when they approached bellette with a request for a refreshed branding style, we eagerly took up the challenge!
response
bellette created a contemporary, stylish look with bold colours and clean fonts, updating the overall feel of the brand whilst retaining the sophisticated nature of the business. Since its inception the new branding continues to be successfully applied across a variety of materials!
Desert Park
brief
When the Alice Springs Desert Park approached bellette with a job that would traditionally go to a signwriter, we jumped at the chance to apply our creativity to their new car wrap!
response
bellette applied strong imagery to an invisible grid in order to control the balance of graphics, colour, text and white space over the car. The result was an eye-catching vehicle that avoided overwhelming the general public!
Driver Web
brief
With a company name inherited from the previous owner and a logo that was developed as a quick solution, by September 2009 the timing was right for an overhaul of Driver Web Design’s identity and branding.
response
Driver Web Design became Driver Web and the previous logo was replaced with the light bulb symbol and associated logotype, expressing Driver Web’s efficiency, bright ideas and the energy they put into their websites.
Krummies
brief
Krummies recognised the need to develop an identity for their new business in Alice Springs - resulting in a ’delicious’ masterpiece!
response
The logo that bellette created was a hit with the clients, who quickly requested the branding to be carried across signage, business cards and a range of other corporate materials in preparation for their very successful launch!
Lexine Solomon
brief
Lexine Solomon, a well-known South Sea Islander singer & songwriter approached bellette with a very tall order - to create a 45 minute dvd to showcase the inspiration, aspirations, reflections and words of wisdom from a group of remarkable Indigenous Australian woman.
response
The overall theme of the design was inspired by a line in the dvd about ’tall poppies’. Delicate line-work and limited colour palette make the artwork instantly recognisable.
Lhere Artepe
brief
Lhere Artepe is an Aboriginal Corporation with many subsidiaries. It needed a logo and branding to encompass everything it stood for.
response
bellette believed that as Lhere Artepe are representatives for the traditional owners of Alice Springs, it was important that major landmarks were incorporated into the identity. The silhouetted ranges and ghost gums against bold strong colours represent the organisation perfectly, and the branding lends itself easily to extension across various materials.
MacDonnell Shire
brief
With the formation of the MacDonnell Shire Council came the need for an identity representing the work of the council, and large area of the shire.
response
Inspired by the blazing desert sand dunes of the Shire, the strong red and orange colour palette creates a bold and vibrant visual to represent this shire and council. The overall logo portrays what MacDonnell Shire represents - modern and responsive communication to the communities and outer lands.
Melanka Backpackers
brief
bellette was asked by Melanka Backpackers to create a new logo and identity for the establishment, that portrayed a professional, yet fun and youthful appearance.
response
bellette used eye-catching colours and strong, bold shapes to create a visual identity that makes this company stand out from its competitors. This style was carried through to a brochure and train signs to create cohesiveness between the advertising.
MPowerment
brief
Mpowerment’s purpose is to help people improve their skills, knowledge and career options. To create their new identity, they wanted a company they could relate to both professionally, by sharing philosophies on business, and personally, by developing long lasting working relationships.
response
bellette created a new corporate identity to reflect the company’s culture and values: needing to communicate a distinctive approach to represent them appropriately and positioning them away from traditional thinking.
NPY Women’s Council
brief
When producing a CD for remote health workers on the sensitive subject of mental health, told from an indigenous perspective and spoken by Aboriginal elders, the NPY Women’s Council approached bellette to design cover and CD artwork.
response
bellette created a calming, visually appealing CD cover, which reflects the sensitive subject matter of the CD. The cowboy hats were used repeatedly as a symbol of the relationship between mental health and the head.
Northern Territory Shires
brief
The introduction of Shires into the Northern Territory needed a cohesive approach to branding and promotion. Although each Shire has a separate identity, it was important that promotional elements remain consistent.
response
bellette designed a series of pull-up banners for the Shires, to be used at meetings, presentations and during other promotional activities. Each Shire was represented in a consistent way whilst maintaining its individual identity.
Ocea Road
brief
Boutique gift store Ocea Road, entrusted bellette to give their new business a provincial French-inspired look and feel, unique and in a class of their own!
response
bellette created a logo that indicates sophistication and style. Applied to stationery, packaging, signage and in-store graphics a strong visual presence and unified identity was achieved.
pepperedBLACK
brief
Traversing unchartered territories and unexplored unions, pepperedBLACK initiates new ways for Aboriginal people to engage and communicate in businesses of their own.
response
bellette has been engaged over a long period to provide marketing and business development strategies as well as design for pepperedBLACK. A bold new approach has been developed to gain market share and make audiences take notice. With support from the client, bellette has implemented strong and often cheeky solutions.
Sportsfest
brief
From 2004 to 2006, bellette was commissioned by the Alice Springs Town Council to create promotional material for their annual ’Sportsfest’, to encourage local people to attend, participate and be active!
response
Using the Town Council’s corporate colours and established identity bellette created characters striking poses related to the sports represented in Sportsfest. Postcards, posters, bus shelter signage and animated tv commercials combined to create a strong presence and high awareness of the campaign.
Transportable Toilets
brief
With a direction in mind, Transportable Toilets approached bellette to develop a practical identity, which would extend their ideas and exceed their expectations!
response
With a strong focus on the logo’s applications (one of the main uses is on the side of the clients product, portable toilets), bellette created a logo that was easily read and recognised and importantly, because of it’s compact shape, able to be reproduced in a cost effective manner.
Watershed
brief
bellette was contracted in a 3 stage process to reinvent the enterprise’s public profile after a relaunch of its services.
response
bellette designers chose to impart the elements of capability and years of strength by utilising images from the sturdy product range. Strong colour and font choices ensure that the result is memorable, dependable and credible. The business has more than tripled in turnover and profitability.
Workzone
brief
Workzone Recruitment approached bellette with the requirement of a fresh new look and stronger visual presence in the community, following their relocation to new office premises.
response
bellette created a new, modern logo that incorporated the use of bold, bright colours and clean, simple fonts. This new branding was then carried across to business cards, letterheads and press advertisements, as well as to a prominent signage system that clearly marks the route to the offices.
Television
“The length of a film should be directly related to the endurance of the human bladder.”
Alfred Hitchcock
pepperedBlack Security - Part 1
Brief
Peppered Black Security’s strength is its mainly indigenous workforce. bellette was approached to create a campaign focusing on this, demonstrating that Peppered Black is different to their competition.
Response
Using humour and strong graphics in the commercial was key to making Peppered Black seem both approachable and professional. It allowed the company to brand itself memorably and effectively, while showcasing their human approach.
NextpepperedBlack Security - Part 2
Brief
Peppered Black Security’s strength is its mainly indigenous workforce. bellette was approached to create a campaign focusing on this, demonstrating that Peppered Black is different to their competition.
Response
Using humour and strong graphics in the commercial was key to making Peppered Black seem both approachable and professional. It allowed the company to brand itself memorably and effectively, while showcasing their human approach.
Previous NextBig Al’s Diner & Takeaway
Brief
Despite superior food, Big Al’s Diner and Takeaway was losing market share to the competition. They urgently needed to build their brand awareness within the town, on a limited budget.
Response
bellete decided against expensive and cliché product shots, instead creating a campaign driven by character, supported by graphics and animation. The result was a memorable commercial that was extremely effective in driving sales and awareness.
Previous NextLhere Artepe Aboriginal Corporation
Brief
Lhere Artepe Aboriginal Corporation needed to respond to the rise of anti-cultural behaviour in Alice Springs. A campaign directly addressing the issues, which the target audience of remote indigenous viewers could understand, was required.
Response
The campaign featured respected members of the local indigenous community directly addressing viewers. It confronted people with examples of unacceptable and anti-cultural behaviour, and asked visitors to respect the people and community of Alice Springs.
Previous NextFrampton First National Real Estate
Brief
Frampton First National Real Estate needed a branding campaign to show people what the company stood for, whilst also highlighting how they were different from their regional competition.
Response
bellette created a commercial that would stand out in a field full of flash and cliché. Stylish, quiet and understated, the commercial shows the simple pleasures and experiences that become treasured memories, and how owning your own home lets you experience this for yourself.
Previous NextAlice Springs Town Council
Brief
The Alice Springs Town Council recently launched a major Cash for Cans initiative. bellette was asked to create a catchy campaign to excite the public about the new program.
Response
Most people know about Cash for Cans programs and how they work. bellette’s concept was to use humour, creating the concept of ‘beeramid schemes’. This novel approach caught people’s attention, allowing all the important details of the program to be communicated.
Previous NextElders Home Loans
Brief
Our client needed a campaign that would build awareness within the region, that would stand out and get attention, but also retain the style and approach of the Elders brand.
Response
Animated with an eye-catching palette and designs that ‘cut-through’, letting viewers get the message: here is a fresh, and bold alternative to financial solutions. This allowed bellette to reach viewers otherwise non-responsive to advertising.
Previous NextDeloitte
Brief
Deloitte is one of the worlds largest accountancy firms, offering financial services to their clients. Deloitte Darwin engaged bellette to build brand awareness within the region.
Response
Deloitte’s services have significant impact on their clients businesses. Rather than highlighting the services themselves, bellette showcased the results. Testimonials from known local businessmen allowed people to see what Deloitte does whilst being reassured by real people who are real clients, that the service is worthwhile.
Previous NextComplexions Spa Salon
Brief
Complexions is a Spa-salon offering a variety of beauty and therapeutic treatments. bellette was approached to find the best way to showcase these services.
Response
The nature of services offered by Complexions was the key to this campaign. It focuses on the sensations experienced by the client, the feelings, the textures, the scents. By showing the pampering and relaxation clients receive, bellette was able to fully communicate the Complexions experience.
Previous NextPee Wee’s at the point Restaurant
Brief
Pee Wee’s at the Point, situated at East Point Reserve, is surrounded by tropical rainforest. bellette’s task was to show people what they were missing out on at this unique restaurant and function centre
Response
bellette showcased the unique setting and experiences that only Pee Wee’s can provide. The colours of sunset, the lapping ocean and the breeze through the palms provide a sensory experience that perfectly accompanies the restaurant’s award wining cuisine.
Previous NextWyn Holden Katherine
Brief
Wyn Holden requested a commercial with several focuses: to highlight the dealership and its location, to show off Wyn Holden’s range of new models, and to showcase the Monaro CV8 and the customisable nature of the vehicle.
Response
Using strong visuals and music, bellette was able to set a tone focusing on fun, excitement and choice. The TVC shows people what they want, why they want it and where they can get it.
Previous NextThe Darwin to Melbourne Camel Expedition ’08-’09
Brief
The Children First Foundation required a series of ads over two years, raising awareness for the foundation, the Darwin to Melbourne Camel Expedition, and the expedition’s progress along the trek.
Response
bellette was able to use photos taken throughout the journey to update the commercial on a regular basis. The beautiful result was responsible for raising the awareness of both the event and the charity.
Previous NextCoolMob - Desert Knowledge Australia
Brief
Coolmob needed a campaign to raise people’s awareness about water consumption, Coolmob Water audits, and the NTRETAS plumbing rebate that was available.
Response
The visual and audio motif of the water droplets falling faster and faster, combined with the progression of regional images from flood to drought was used to great effect on this commercial.
Previous NextLittle Legends - Southern Cross Television
Brief
Southern Cross Television Central requested a series of advertisements that would highlight the sporting achievements of local children, and their contribution to the community.
Response
A bright and upbeat series of commercials that highlight the child’s character as much as their sporting achievements. The animated photos were used to give the series a unified look and presentation.
Previous NextNorthern Territory Emergency Service Volunteers
Brief
bellette was asked to create an ad that would encourage people to join the Northern Territory Emergency Service Volunteers. The materials available were limited to a few still photos.
Response
With a focus an adventure and teamwork, the advertisement made volunteering appear desirable. The volunteers were made to stand out from the images in order to highlight their heroic nature.
Previous NextAustralian Red Cross Alice Springs
Brief
Using elements from a supplied promotional poster, bellette was asked to create a commercial to inform people of the then upcoming ‘Splash of Hollywood’ ball.
Response
Period music, digital animation and film grain were used to set the tone and create anticipation for the event. A narrator and on screen text was used to provide the necessary details.
PreviousWeb
“Man does not weave this web of life. He is merely a strand of it. Whatever he does to the web, he does to himself.”
Chief Seattle
CRANAplus
brief
Create a new and modern website for an organisation whose rapid expansion had outgrown their previous website.
response
bellette created a dynamic and flexible new site with the added functionality of blogs, forums, course registration and a membership area – all with the ability to load within seconds on satellite and dialup connections for people in remote areas!
Eagle Training Services
brief
Create a fully automated website to allow this client to move away from time consuming spreadsheets and paper forms to run their programs, and focus on what their business is really about – training!
response
With the dynamic new ETS website, customers can now access information about courses and timetables, and book and pay for their training online - all the information is saved in the backend of the site, and all staff have to do is print the list of participants the day of the course!
Alice Springs Show
brief
The Alice Springs Show is one of the biggest events in Alice Springs, and with its 50th anniversary approaching it needed a new, exciting and more functional website.
response
A bold and colourful design using the strong 2009 theme allowed the event to stand out as something special, whilst still providing all the necessary information. 2010’s Show website will be developed even further, featuring a brand new Entry Registration system, enabling people to submit their entries and pay online using PayPal!
Larapinta Transfers
brief
Create a visually appealing website for a Larapinta Trail hiking transfer company whilst presenting high volumes of information for the intrepid traveler.
response
The website boasts a bright ochre background representative of the colours and scenery that can be found on the trail. The site displays information about the trail, tips, recommendations, maps and registration information - everything that’s needed for a safe and enjoyable walk, presented in an easy to navigate format.
Mac Heads
brief
Create a website for Mac Heads, a new company in Alice Springs providing Apple Mac support & troubleshooting, that retains interest across limited content.
response
As the client’s main business deals with Macs, bellette took inspiration from Apple’s strong design ethos to create the style of the website. The site boasts original features such as automatic scrolling when using the menu, and a static background and menu to simulate depth to the page.
Indigitube
brief
Create a communications tool that would enable people out bush and on remote communities to share music, videos and stories with each other, and with the world – Indigitube!
response
8 community radio channels now stream their music through the site created by bellette. One of the latest additions is video streaming; users can now submit videos! Special attention to the site’s design and coding means that users in remote areas with slower internet connections don’t miss out on any of the content or features.
Cloncurry Show
brief
bellette was engaged to create a website in preparation for the 30th Annual Cloncurry Show, that captured the history of the event while also providing users with information and documents for upcoming events.
response
The site was designed to be easy to use for both users and the shows organisers. Its design reflects the handmade, country and human history of the event, while being warm and welcoming like the town itself.
Centre Jewellers
brief
Centre Jewellers needed a refresh for their aging website. Usability for staff was a major priority in order to keep the site constantly updated.
response
A rebuild of the original site integrated our custom Content Management System. The CMS allows Centre Jewellers to offer up to the minute specials and product details without having to wait for or pay an IT specialist or web designer to do it for them. Site users can now receive the same quality of service and advice online, as they do in store.
Radio
“It is not the purpose of the ad or commercial to make the reader or listener say, ‘My what a clever ad.’ It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow…”
Morris Hite
Alice Springs Show 2008
An impassioned fast read on this ad allows the voice-over artist to inform the listener not only of the dates and details of this spectacular event, but also the upcoming highlights and attractions.
Camp Quality
This ad features sound effects and a voice-over artist whose enthusiasm matches that of the fun and frantic event itself. It conveys all the necessary information while still being entertaining!
Foodland IGA Alice Springs
Nothing could be more boring than someone reading the local specials out over the radio! This ad turns that on its head with humour and a madcap approach that demands attention.
Foodland Liquor Alice Springs
With its jokes and party atmosphere, this commercial reminds us why we need to stock up on Foodland Liquors products. Thankfully, they’re here to help us out with this weeks specials!
Alice Springs Desert Park
By focusing on the sounds of native birds and animals, this ad is able to turn the mostly visual world of the Desert Park into a rich and enticing audio experience.
Northern Territory Police
This ad uses the real stories and experiences of people in the NT Police force. As a result people can relate to the police and discover the reasons and benefits of joining.
Jingles
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”
Nelson Rolihlahla Mandela
Airpower
This hard-rocking macho jingle tells you everything about the company - what they do, what they sell and where they are from, all in one memorable package!
Alice Plaza
This jingle mirrors the fun up-beat experience that can be found in the plaza. Not only catchy, but informative too!
Carla Furniture
Based on the classic "Mambo Number 5", this swinging ditty shows us that Carla can help us when it comes to homewares and furnishings.
Harvey Distributors
Bombastic fun! Easily remembered and hard to forget. This jingle lists the products and services of Harvey Distributors, but does so in an entertaining, warm and engaging fashion.
Jalyn Ford
Set to a classic tune, this jingle tells us about the fantastic range that Jalyn Ford offers, while repeatedly coming back to their tagline of "take a look around".
Mad Harry
Full of upbeat vocals, music and sound effects, this jingle promises a fun shopping experience, with friendly staff and savings everywhere. A perfect fit for the client.
Murray Neck Home World
Designed to evoke warm and pleasant feelings, this minimalist jingle is filled with enjoyable musical refrains, while vocalists remind us to feel at home with Murray Neck.
Murray Neck Home World - SAT AM
This welcoming tune lets us know what kind of reception we can expect at Murray Neck. The open areas of the jingle allow it to be modified with current deals.
Top End Fishing Supplies
We do it! We live it and we love it! Capturing the spirit of the business, this jingle tells you everything they sell, and how much fun you are going to have!
Yeperenye
More subdued than the average jingle, this piece is about setting a tone. The lyrics focus on the variety, convenience and experience of shopping at Yeperenye Shopping Centre.
Alice Springs Shopping Centre
Set to a nostalgic poppy tune, this jingle is all about the local traders, convenience and parking at Alice Springs Shopping Centre.
Peter Kittle
The lyrics advise of the location and customer focus of the Peter Kittle Motor Company, whilst also reminding us of the company′s heritage within the town.
Messages on Hold
“I don't answer the phone. I get the feeling whenever I do that there will be someone on the other end.”
Fred Couples
Alice Wanderer
With its modern fusion of local and European musical styles, this track certainly grabs attention, while informing the audience about the services offered by the company.
Colemans
With its elegant musical accompaniment, this track advises the listener about the services available, and informs them of the local charities and events sponsored by Colemans.
Department of Education & Training
Accompanied by a soaring musical track, this message updates listeners on recent developments and achievements within the department. It also addresses questions relating to the Centralian Middle School establishment and opening.
Monian Papua New Guinea
This track provides information relating to the gaming machine arm of the business, offering a hotline phone number, details on opening hours and other contact details.