you’re invited
indulge your curiosity (otherwise known as professional researching!) and browse the work samples selected showing a range of possibilities and results for collateral campaigns or one off projects.
we also wanted to include some inspiration, insights, and historical references – so included are words and images that we hope help you gain a re-energised feel for your day!
please, we’d love to have you join us… team bellette
Alhere Artepe Logos
brief
The Native Title Body that represents the Traditional Owners of Alice Springs, Alhere Artepe has many different arms representing both the benevolent and commercial sides of the organisation.
response
A series of logos have been created to embody each different aspect of Alhere Artepe. They all draw heavily on the locality of Mparntwe (Alice Springs) in both the physical sense of the trees and ranges and the dreaming stories of the Central Arrente people, the traditional owners of Mparntwe.
Alhere Artepe
brief
Alhere Artepe is an Aboriginal Corporation with many subsidiaries. It needed a logo and branding to encompass everything it stood for.
response
bellette believed that as Alhere Artepe are representatives for the traditional owners of Alice Springs, it was important that major landmarks were incorporated into the identity. Silhouetted ranges and ghost gums against bold strong colours represent the organisation perfectly. The branding lends itself easily to extension across various materials.
Alice Springs Council
brief
The community calendar and Night Markets identity are two projects bellette undertake yearly for the Alice Springs Town Council. The calendar is used to promote activities and services provided by the council. The night markets are a vibrant event held by the Council.
response
The calendar uses elements from the Town Council's identity to strengthen their brand and communicate their positive impact in the community. The night market identity employs an illustrative style to convey the casual fiesta feel of the market.
Alice Springs Transformation Plan
brief
With the 3 keys objectives of enhancing social support services, improving housing opportunities & standards, and reducing homelessness in Alice Springs town camps, the joint government initiative required materials to promote their progress.
response
A lime green was added to the existing branding colours as well as line work illustrations and feature photos to create a positive feel.
Amoonguna
brief
Amoonguna Community engaged bellette for an innovative approach to resolving long-term community maintenance, safety and hygiene issues.
response
bellette identified that the best way to implement change is by influencing the behaviours of a younger generation. The concepts included several must do's: include humour, be positive, give messages about what to do - not what not to do. The characters and stories are played repeatedly around the community and have resulted in many improvements!
CAAC (Congress)
brief
Primary health care providers for Indigenous residents of Central Australia, Congress was looking to inject some creativity into their annual report. Bellette wrote & designed the report.
response
The ‘Australian bush where each tree & plant protects & supports each other, weathering drought & flooding rains & working together toward success’. This idea was employed in images & narrative to represent the phenomenal growth experienced during the year & demonstrate the organisation's strength, resilience & diversity.
Central Land Council
brief
The Central Land Council (CLC) represent traditional owners in their struggle for land rights, assist with land management, economic projects & protection of sacred sites. Design of a full colour magazine was requested to inform the public on the range & success of CLC activities.
response
Handwritten fonts & a focus on 'ing' words such as providing, managing & campaigning were used to portray the busy, hands-on nature of CLC & promote to the public (distributed as a newspaper insert) the positive work the Council does.
Eagle Training Services
brief
Long term clients of bellette, Eagle Training Services required two large banners for use at exhibitions to promote their two areas of business – courses and first aid & safety supplies.
response
Based on the look and feel of their recently redesigned website the two banners make quite an impact whilst clearly displaying the products and services provided by Eagle Training. Their mission and vision statements were also included to show what sets them apart from competitiors.
Earth Jewellery
brief
Earth Jewellery uses beautiful semi-precious gems and quality silver to create unique jewellery pieces. The name 'earth' with 'art' highlighted was chosen because of the relationship of gemstones to the earth and the organic, artistic feel of the creations.
response
The logo reflects the non-uniform beaded style of the jewellery whilst also resembling a planetary solar system. The use of a fresh citrus green and cool greys were carried across the stationery and swing tags conveying a contemporary feel.
Hair Today
brief
A start up who wanted to look the business! A no appointment necessary, full-service hair salon required an identity, corporate materials and signage to convey the right message from their first day of trading.
response
With the distinguishing feature of the salon being the immediacy of their service – we'll cut your 'hair' and do it 'today', a scissor icon was integrated into the logotype to eliminate any doubt about what the business does. Bold clean layouts communicate a no-fuss service free of hidden costs or unnecessary extras.
Ingerreke
brief
An Indigenous organisation with two main divisions – Commercial & Services, Ingkerreke's undertakings include mentoring, management of Indigenous apprenticeships, steel fabrication, building & plumbing. They required a unified corporate image and templates to enable in-house production.
response
We have created a strong identity that extends to newsletters, office signage and public notices. The easy to use templates and comprehensive nature of the work means Ingkerreke will have little need for expenditure for years to come.
Lexine Solomon
brief
Lexine Solomon, a well-known South Sea Islander singer & songwriter approached bellette with a very tall order - to create a 45 minute dvd to showcase the inspiration, aspirations, reflections and words of wisdom from a group of remarkable Indigenous Australian woman.
response
The overall theme of the design was inspired by a line in the dvd about ’tall poppies’. Delicate line-work and limited colour palette make the artwork instantly recognisable.
MacDonnell Shire
brief
Two posters that explain to residents of the Shire's Communities their governance structure and what services they are responsible for. It was also asked that the posters promote the Shire as an employer.
response
The Shire's logo was used as an allegory of the council's structure, whilst simple illustration representing everything in a community and a reveal/hide system was employed to reinforce what the Shire is responsible for. Photos and quotes from existing employees promote them as a desirable employer.
National Trust NT
brief
The main focus of the Alice Springs Branch of the National Trust is the Stuart Town Gaol and Hartley Street School, with their major event being the annual Heritage Festival. bellette was approached by the Trust to produce promotional materials including postcards for sale.
response
A muted colour palette and gum leaf illustration that stems from their logo, perfectly compliment black and white vintage photographs to produce materials that immediately say 'heritage' whilst maintaining a contemporary elegance.
Northern Territory Shires
brief
The introduction of Shires into the Northern Territory needed a cohesive approach to branding and promotion. Although each Shire has a separate identity, it was important that promotional elements remain consistent.
response
bellette designed a series of pull-up banners for the Shires, to be used at meetings, presentations and during other promotional activities. Each Shire was represented in a consistent way whilst maintaining its individual identity.
Pfitzner
brief
Niche producers of performance gearboxes, Pfitzner needed an updated products and services brochure that communicated the precise and technological nature of their business.
response
A clean, clear brochure that sets some new branding measures and appeals to the company’s motorsport clientele, this catalogue will last Pfitzner a long time!
Ronin Security
brief
Deriving their name from the legend of the 47 Ronin; Japanese Samurai who stood for loyalty, sacrifice, persistence & honour, this security company pride themselves on being ahead of competitors in technological advancements & thus required a strong identity to position them above their competition.
response
A bold identity that draws on the Samurai and Japanese references to convey strength and trust, both highly valued qualities in the security industry.
Workzone
brief
Workzone Recruitment approached bellette with the requirement of a fresh new look and stronger visual presence in the community, following their relocation to new office premises.
response
bellette created a new, modern logo that incorporated the use of bold, bright colours and clean, simple fonts. This new branding was then carried across to business cards, letterheads and press advertisements, as well as to a prominent signage system that clearly marks the route to the offices.
NPY Women’s Council
brief
When producing a CD for remote health workers on the sensitive subject of mental health, told from an indigenous perspective and spoken by Aboriginal elders, the NPY Women’s Council approached bellette to design cover and CD artwork.
response
bellette created a calming, visually appealing CD cover, which reflects the sensitive subject matter of the CD. The cowboy hats were used repeatedly as a symbol of the relationship between mental health and the head.
MacDonnell Shire
Annual Report
brief
A large amount of information needed to be included and separated into sections to represent the different divisions of the shire. A large component of the report was also graphs and tables.
response
bellette responded to the challenge by using the extended branding colour scheme to define each section and make the graphs and tables clear and easy to read. Using a full photograph on the cover was a striking way of showing the beautiful country where the shire operates.
Television
“The length of a film should be directly related to the endurance of the human bladder.”
Alfred Hitchcock
Alhere Artepe Aboriginal Corporation
Brief
In response to the rise of anti-cultural behaviour in Alice Springs, Alhere Artepe Aboriginal Corporation wanted a campaign that directly addressed these issues and would be easily understood by the target audience of remote Indigenous viewers.
Response
The campaign featured respected members of the local Indigenous community directly addressing viewers. It confronted people with examples of unacceptable and anti-cultural behaviour, asking visitors to respect the people and community of Alice Springs.
NextCongress Ingkintja Male Health Centre
Brief
Central Australian Aboriginal Congress required a TVC to respond to the issue of domestic violence in the community and promote their Male Health Centre.
Response
The strength of the resulting commercial is the use of devices such as storm clouds and sunny skies to compare before and after using Congress' services.
Previous NextShorty′s Quality Meats
Brief
A completely new approach for a traditional butcher, bellette was asked to create a commercial that would make the business stand apart from their competitors and communicate their personality.
Response
No boring shots of fridge cabinets, meat and the store exterior! A TV commercial that is funny, creative, and sticks in your mind. A catchy jingle and a bunch of dancing butchers, classic!
Previous NextCongress Family Partnership Program
Brief
Following positive feedback from the Ingkintja campaign, Central Australian Aboriginal Congress engaged bellette to produce an ad to promote their intensive nurse home visit program for pregnant women.
Response
The message of FPP is presented through a short conversation between a grandmother/aunty and her pregnant family member. A straightforward timeline, explains how indigenous women can get help with their pregnancy and infants.
Previous NextAlice Springs Turf Club - edited version
Brief
A visual presentation of the Strategic Plan 2010 was needed for our client's annual general meeting. They requested something more advanced and innovative than a standard PowerPoint presentation.
Response
bellette attended a race meeting to take photographs that were used in the presentation. Engaging animation was used to make the slides flow smoothly throughout the presentation.
Previous NextEasy Carwash
Brief
A relatively new business and in competition with an existing carwash, Easy Carwash wanted an ad that let locals know of their location and services.
Response
A classic 70s theme and colour on a black and white background, highlights the facilities at the carwash and makes a trip to the carwash look a whole lot of fun! The logo was also designed by bellette.
Previous NextCentral Australian Show Society
Brief
Produce a TVC aimed at getting more local businesses involved in the Show by becoming exhibitors.
Response
An animated character of the reigning showgirl and a cheeky joke about agricultural produce introduces interviewees from several local businesses who held stalls in the 2010 Show who talk about the benefits of exhibiting at the Show.
Previous NextAlice Springs Town Council
Brief
The Town Council wanted to encourage people to become involved in the discussions about statehood - for the Northern Territory to become the seventh state of Australia.
Response
Damien Ryan, the Mayor of Alice Springs, and Alderman John Rawnsley, talk about the reasons why everyone should stand up and have their say on statehood. Animated maps make the message clearer.
Previous NextCentralian Sport
Brief
Our client needed a fresh design with more longevity than in-store or product footage.
Response
High quality photos and video of people playing sport show the products in use and portrays Centralian Sport as a business that knows, plays and loves sport. Sporting gear is not just for fashion!
Previous NextCharles Darwin University - edited version
Brief
The Trade School wanted to attract school-leavers to their trade program, showing it as a desirable alternative to University.
Response
bellette interviewed 12 people, including apprentices and business representatives, to talk about their experience of doing a trade, the benefits and how to develop a career after completing a qualification.
Previous NextCarols by Candlelight
Brief
bellette is a long-term sponsor of this annual event, presented by the Christian Churches of Alice Springs.
Response
This is one of the sponsorship TVCs bellette created during 2010, to give back to our community. Previous
Previous NextTerritory Metals
Brief
Simply tell the people of Alice Springs the range of services provided by Territory Metals.
Response
High saturation adds some interest and glamour to the world of scrap metal!
Previous NextCentral Australia Aboriginal Legal Aid Service Inc. CAALAS
Brief
CAALAS needed a TVC to get the attention of children and promote awareness that being involved in crime even in a small way has its consequences.
Response
A simple story brought to life with animation, that makes potential offenders think twice!
Previous NextOutback Diplomat - Alice Springs
Brief
A TVC with a look similar to their recent corporate website that promotes their facilities.
Response
Photography was undertaken by bellette followed by production of a TVC using colour and elements from the website.
Previous NextCDE Group
Brief
CDE group wanted to encourage indigenous people to join their workforce by promoting the rewards of the job.
Response
It is a rare to put a social message in a recruitment ad, but in this case it was appropriate with the message communicated through a direct comparison of personal choices.
Previous NextPower and Water Corporation - edited version
Brief
A short, simple, and straightforward video to show how the Water Reuse System works in Alice Springs.
Response
bellette successfully simplified a complicated treatment process and many technical terms into a simple, clear video presentation for Power and Water Corporation to use in engineering presentations.
PreviousWeb
“Man does not weave this web of life. He is merely a strand of it. Whatever he does to the web, he does to himself.”
Chief Seattle
CRANAplus
brief
Create a new and modern website for an organisation whose rapid expansion had outgrown their previous website.
response
bellette created a dynamic and flexible new site with the added functionality of blogs, forums, course registration and a membership area – all with the ability to load within seconds on satellite and dialup connections for people in remote areas!
Eagle Training Services
brief
Create a fully automated website to allow this client to move away from time consuming spreadsheets and paper forms to run their programs, and focus on what their business is really about – training!
response
With the dynamic new ETS website, customers can now access information about courses and timetables, and book and pay for their training online - all the information is saved in the backend of the site, and all staff have to do is print the list of participants the day of the course!
Alice Springs Show
brief
The Alice Springs Show is one of the biggest events in Alice Springs, and with its 50th anniversary approaching it needed a new, exciting and more functional website.
response
A bold and colourful design using the strong 2009 theme allowed the event to stand out as something special, whilst still providing all the necessary information. 2010’s Show website will be developed even further, featuring a brand new Entry Registration system, enabling people to submit their entries and pay online using PayPal!
Larapinta Transfers
brief
Create a visually appealing website for a Larapinta Trail hiking transfer company whilst presenting high volumes of information for the intrepid traveler.
response
The website boasts a bright ochre background representative of the colours and scenery that can be found on the trail. The site displays information about the trail, tips, recommendations, maps and registration information - everything that’s needed for a safe and enjoyable walk, presented in an easy to navigate format.
Mac Heads
brief
Create a website for Mac Heads, a new company in Alice Springs providing Apple Mac support & troubleshooting, that retains interest across limited content.
response
As the client’s main business deals with Macs, bellette took inspiration from Apple’s strong design ethos to create the style of the website. The site boasts original features such as automatic scrolling when using the menu, and a static background and menu to simulate depth to the page.
Indigitube
brief
Create a communications tool that would enable people out bush and on remote communities to share music, videos and stories with each other, and with the world – Indigitube!
response
8 community radio channels now stream their music through the site created by bellette. One of the latest additions is video streaming; users can now submit videos! Special attention to the site’s design and coding means that users in remote areas with slower internet connections don’t miss out on any of the content or features.
Cloncurry Show
brief
bellette was engaged to create a website in preparation for the 30th Annual Cloncurry Show, that captured the history of the event while also providing users with information and documents for upcoming events.
response
The site was designed to be easy to use for both users and the shows organisers. Its design reflects the handmade, country and human history of the event, while being warm and welcoming like the town itself.
Centre Jewellers
brief
Centre Jewellers needed a refresh for their aging website. Usability for staff was a major priority in order to keep the site constantly updated.
response
A rebuild of the original site integrated our custom Content Management System. The CMS allows Centre Jewellers to offer up to the minute specials and product details without having to wait for or pay an IT specialist or web designer to do it for them. Site users can now receive the same quality of service and advice online, as they do in store.
Radio
“It is not the purpose of the ad or commercial to make the reader or listener say, ‘My what a clever ad.’ It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow…”
Morris Hite
Alice Springs Show 2008
An impassioned fast read on this ad allows the voice-over artist to inform the listener not only of the dates and details of this spectacular event, but also the upcoming highlights and attractions.
Camp Quality
This ad features sound effects and a voice-over artist whose enthusiasm matches that of the fun and frantic event itself. It conveys all the necessary information while still being entertaining!
Foodland IGA Alice Springs
Nothing could be more boring than someone reading the local specials out over the radio! This ad turns that on its head with humour and a madcap approach that demands attention.
Foodland Liquor Alice Springs
With its jokes and party atmosphere, this commercial reminds us why we need to stock up on Foodland Liquors products. Thankfully, they’re here to help us out with this weeks specials!
Alice Springs Desert Park
By focusing on the sounds of native birds and animals, this ad is able to turn the mostly visual world of the Desert Park into a rich and enticing audio experience.
Northern Territory Police
This ad uses the real stories and experiences of people in the NT Police force. As a result people can relate to the police and discover the reasons and benefits of joining.
Jingles
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”
Nelson Rolihlahla Mandela
Airpower
This hard-rocking macho jingle tells you everything about the company - what they do, what they sell and where they are from, all in one memorable package!
Alice Plaza
This jingle mirrors the fun up-beat experience that can be found in the plaza. Not only catchy, but informative too!
Carla Furniture
Based on the classic "Mambo Number 5", this swinging ditty shows us that Carla can help us when it comes to homewares and furnishings.
Harvey Distributors
Bombastic fun! Easily remembered and hard to forget. This jingle lists the products and services of Harvey Distributors, but does so in an entertaining, warm and engaging fashion.
Jalyn Ford
Set to a classic tune, this jingle tells us about the fantastic range that Jalyn Ford offers, while repeatedly coming back to their tagline of "take a look around".
Mad Harry
Full of upbeat vocals, music and sound effects, this jingle promises a fun shopping experience, with friendly staff and savings everywhere. A perfect fit for the client.
Murray Neck Home World
Designed to evoke warm and pleasant feelings, this minimalist jingle is filled with enjoyable musical refrains, while vocalists remind us to feel at home with Murray Neck.
Murray Neck Home World - SAT AM
This welcoming tune lets us know what kind of reception we can expect at Murray Neck. The open areas of the jingle allow it to be modified with current deals.
Top End Fishing Supplies
We do it! We live it and we love it! Capturing the spirit of the business, this jingle tells you everything they sell, and how much fun you are going to have!
Yeperenye
More subdued than the average jingle, this piece is about setting a tone. The lyrics focus on the variety, convenience and experience of shopping at Yeperenye Shopping Centre.
Alice Springs Shopping Centre
Set to a nostalgic poppy tune, this jingle is all about the local traders, convenience and parking at Alice Springs Shopping Centre.
Peter Kittle
The lyrics advise of the location and customer focus of the Peter Kittle Motor Company, whilst also reminding us of the company′s heritage within the town.
Messages on Hold
“I don't answer the phone. I get the feeling whenever I do that there will be someone on the other end.”
Fred Couples
Alice Wanderer
With its modern fusion of local and European musical styles, this track certainly grabs attention, while informing the audience about the services offered by the company.
Colemans
With its elegant musical accompaniment, this track advises the listener about the services available, and informs them of the local charities and events sponsored by Colemans.
Department of Education & Training
Accompanied by a soaring musical track, this message updates listeners on recent developments and achievements within the department. It also addresses questions relating to the Centralian Middle School establishment and opening.
Monian Papua New Guinea
This track provides information relating to the gaming machine arm of the business, offering a hotline phone number, details on opening hours and other contact details.